Research companion · October 2026
AI value comes from four organisational choices, not from more AI.
Almost every organisation now uses AI. Only 6% report significant value and at least 5% of EBIT from it (McKinsey, 2026). What the 6% do differently:
Research synthesis by Mark Cameron, CEO, Alyve
- 01Concentrate on a few outcomes
- 02Redesign the work before automating it
- 03Measure results in dollars
- 04Build a learning system
The question for your team
How long does a full turn of our learning loop take: weeks or quarters?
The gap
More organisations are getting some value. The top is no more crowded than it was.
Read with careThese figures come from one survey but measure different things, and should not be read as a single conversion funnel. Together they show the gap between use, individual benefit and enterprise economics.
All four figures come from McKinsey's The state of AI in 2026, published August 2026. They are self-reported by survey respondents; EBIT attribution is the respondent's own estimate. The 6% is a cohort McKinsey defines using two criteria, at least 5% of EBIT from AI and significant reported value, and labels high performers; it rests on 92 of 1,521 AI-using respondents. None of these numbers describes the same set of organisations moving through stages. Select any figure for detail.
Illustrative field. Not drawn to any single study's sample.
BCG · 2026
Applied AI Index, survey of 1,300+ CxOs
~50%
Almost 50% now generate value from AI: 7.5% are future-built and generate significant value, and 41% are scaling.
Source: BCG 2026 (opens in a new tab)
Gartner · 2026
CIO survey
13%
13% of CIOs report significant or transformational value.
PwC · 2026
1,217 senior executives, 25 sectors
74%
The top 20% capture 74% of AI-driven returns.
Source: PwC 2026 (opens in a new tab)
Two years earlierBCG 2024: 4% of companies were creating substantial AI value and a further 22% generated some value. BCG 2024 (opens in a new tab)
The middle is moving. Significant value remains concentrated: McKinsey's high-performer share has not grown in two years.
01Concentrate
Put the money behind a few outcomes. Let everyone else learn.
How to choose the few
Competitive strategy is the filter.
Choosing the few is a strategy question before it's a technology one. We work through five decisions in order. An outcome earns concentrated investment when it changes how the organisation wins, not because it's easy to automate.
Strategy: where and why
01
AI North Star
Where is AI taking us, and what must it never replace?
02
The filter
Competitive strategy
Which decisions must we make faster and better than anyone else?
Operating model: how we make it work
03
People
How do we work, and who decides what, so every piece of work teaches the next one?
04
Process
Which work gets redesigned, handed off or stopped?
05
Architecture and capability
What architecture and capability does all of that require?
Our framing: the order in which we work through these decisions with leadership teams.
Start at step 5 and the value stays small. Start at step 1 and the technology decision gets much easier. When all five hold, learning velocity becomes enterprise value.
Read through this lens, C.H. Robinson's quotes falling from 20 minutes to 31 seconds (company-reported) aren't only an efficiency story. Quote speed is part of how a freight broker competes, so the saving sits on a decision that decides who wins the work.
Our framing
Pointing the same way: BCG 2026 (opens in a new tab) (B), organisations strong on both strategic clarity and applied AI generate 5x the AI value of those weak on both; McKinsey 2026 (opens in a new tab) (B), the leading-value cohort is 3.3x as likely to intend fundamental transformation.
Our framing
Concentrate and measure
BCG 2024
Leaders back fewer, higher-priority opportunities and scale them, rather than multiplying proofs of concept.
Source: BCG 2024 (opens in a new tab)
Gartner 2026
Vanguard organisations apply explicit stopping rules and stronger economic discipline.
IBM 2026
IBM 2026 CFO study, 1,500 CFOs: 48% say finance tracks AI-driven value and reallocates capital, but only 8% lead enterprise-wide AI value goals with automated investment triggers.
Source: IBM 2026 (opens in a new tab)
Gartner 2026
Only 31% of CIOs have rules for stopping unsuccessful pilots and 17% for retiring low-value AI in production. Those with production exit rules are 2.6 times more likely to be vanguards.
EY-Parthenon 2026
Only 16% of CEOs have clear, real-time visibility of AI ROI.
JPMorgan Chase 2025
Tracks financial benefit for each AI initiative before it starts and again in production, and reports gross benefit credited to AI growing about 30 to 40% a year (company-reported).
Learn widely
MIT Sloan 2026
141 versus 3 organisation-wide solutions, depending on structured support for experimentation.
Microsoft 2026
Frontier professionals share learnings and mistakes and document repeatable workflows.
JPMorgan Chase 2025
Alongside its priority domains, the bank runs an opt-in, self-service "long tail" of everyday use. Peer prompt libraries and word of mouth are among its most effective training channels (company-reported).
For your next team meeting
Which one or two outcomes carry a financial milestone and a date this quarter?
02Redesign
Redesign the work before you automate it.
Redesign and govern
McKinsey 2026
Nearly three quarters of organisations in the leading-value cohort fundamentally redesign workflows because of AI, versus about one quarter of others.
McKinsey 2025
Among organisational attributes tested, workflow redesign showed one of the strongest associations with reported EBIT impact from generative AI.
PwC Australia 2026
56% of AI leaders have redesigned workflows around AI, against 7% of Australian enterprises.
PwC 2026
Leaders are 1.7x as likely to have Responsible AI frameworks and 1.5x as likely to have cross-functional AI governance boards; their employees are 2.1x as likely to trust AI outputs.
Source: PwC 2026 (opens in a new tab)
Gartner 2026
Only 31% of CIOs have rules for stopping unsuccessful pilots and 17% for retiring low-value AI in production. Those with production exit rules are 2.6 times more likely to be vanguards.
Executive interview · 2025
DJPMorgan Chase's chief analytics officer: hours saved here and there often shift bottlenecks rather than remove cost. Cost goals need the journey redesigned end to end.
How far redesign reaches: from task to business model (appendix)
For your next team meeting
Where are we redesigning work rather than inserting AI into existing processes?
03Measure
Capacity is not cash. Measure the result in dollars.
01 · Capacity created
- Time saved
- Faster drafting
- Fewer emails
- Quicker analysis
02 · Conversion layer
Where does the released capacity go?
- Workflow redesign
- Leadership decisions
- Capacity redeployment
- Ownership
- Incentives
- Measurement
Leakage when the layer is missing
- Absorbed capacity
- Unchanged workflow
- No owner
- No metric movement
- Faster average outputSpeed without a quality standard moves the bottleneck to the reviewer. Leaders receive more work, and more of it regresses to the average.Our framing
03 · Value converted
- Throughput
- Service
- Revenue
- Cost
- Risk
- Innovation
- Decision quality
The conversion layer and leakage labels are our framing of the evidence, not a measured causal model.
NBER field experiment · 2025
A7,137
knowledge workers across 66 firms
Users who adopted the tool spent about two fewer hours a week on email and reduced work outside normal hours. Researchers did not detect corresponding shifts in the quantity or composition of work from individual-level AI provision.
Run by Microsoft Research on Microsoft 365 Copilot across 66 large firms. Firm-specific differences were the strongest predictor of how much workers used the tool.
Source: NBER Working Paper w33795 (opens in a new tab) · arXiv v4 (opens in a new tab)
EY-Parthenon CEO survey · 2026
B50%
cite AI as the biggest driver of material productivity gains
23%
struggle to convert those gains into measurable financial outcomes
Only 16% of CEOs report clear, real-time visibility of AI ROI.
IBM CFO study · 2026
BIBM 2026 CFO study, 1,500 CFOs: 48% say finance tracks AI-driven value and reallocates capital, but only 8% lead enterprise-wide AI value goals with automated investment triggers.
Source: IBM 2026 (opens in a new tab)
McKinsey · 2026
BMcKinsey 2026: high performers are twice as likely to have defined processes to measure impact.
JPMorgan Chase · 2025
DTracks financial benefit for each AI initiative before it starts and again in production, and reports gross benefit credited to AI growing about 30 to 40% a year (company-reported).
For your next team meeting
Where do AI results appear in our monthly business reviews, in dollars rather than training numbers?
One more question: What is our rule for stopping something that isn't working?
04Learn
Culture is too vague. Build a learning system.
- Learning loop turns every fortnight
- Learning loop turns every quarter
Illustrative model, not data. Assumes a 2% improvement per turn.
The question for your team
How long does a full turn of our learning loop take: weeks or quarters?
01
Sense
- Cross-functional learning
- Shared context
02
Reason
- Shared evaluation standards
- Technical and governance support
- Shared context
03
Act
- Experimentation time
- Technical and governance support
- Recognition and incentives
04
Learn
- Experimentation time
- Shared evaluation standards
- Cross-functional learning
- Recognition and incentives
- The loop then returns to Sense. Shared context: Templates, standards, values and an agreed AI constitution that every tool draws on, so experiments start from the organisation's knowledge rather than the model's defaults.
Select a mechanism to see where it acts on the loop
Mechanism 1 of 6: Experimentation time
On shared contextJPMorgan Chase describes context and knowledge management becoming job families, because AI needs the institution's knowledge curated and structured before it can be relied on. McKinsey 2025 (opens in a new tab)
The mapping is our synthesis.
MIT Sloan · two-year field study · 2026
B3
organisation-wide solutions after more than 80% of participants disengaged
141
with structured support for experimentation, evaluation, technical help, risk screening and recognition
Two-organisation, two-year field study (working paper): an academic medical centre and a corporate law firm. In the law firm, more than 80% of domain experts dropped out of AI innovation efforts.
Proof
In the three cases that worked, the work changed before the technology did.
- DCompany-reported case
C.H. Robinson
Redesign the work before you automate it, and make it safe to report red.- Sector
- Logistics and freight brokerage, United States. A 120-year-old company whose revenue fell about 34% from 2022 in a freight downturn.
- What they concentrated on
- The routine, high-volume steps in a shipment's life: quoting, order entry, appointment setting and tracking.
- How they operate differently
- Teams mapped workflows using Lean methods and removed tasks that added no value before automating what remained, with hundreds of AI agents built mostly in-house by around 450 engineers who know the shipping business. Cross-functional groups of engineers, operations experts, finance and legal are questioned Socratically to decide what gets built. Failure mode and effects analysis runs before deployment. Status reports allow only red or green, and the company celebrates a red: whoever reports one gets the organisation's help to recover.
- What they measured and report
- A 45% productivity uplift since 2022. Quotes that took specialists 20 minutes now take 31 seconds. Double-digit earnings per share growth since 2023 despite the revenue fall. Staff moved to higher-value work such as tariff advice, and natural turnover of 11 to 14% a year wasn't backfilled in automated areas, so headcount no longer tracks volume there. The company is still hiring for supply chain consulting and small-business sales.
- The lesson
- Redesign the work before you automate it, and make it safe to report red.
- DCompany-reported case
JPMorgan Chase
Let everyone learn, put the investment behind a few journeys, and don't bank the hours.- Sector
- Banking, United States. Nearly a quarter of a million people have access to its internal AI platform.
- What they concentrated on
- A few domains with the most value at stake: credit, fraud, marketing, technology development, operations and frontline banker support.
- How they operate differently
- A two-pillar strategy. From the top, the bank is organised to reimagine priority journeys end to end. From the bottom, employees opt in to self-service tools, supported by staged training and peer channels such as prompt libraries. New roles are emerging in context and knowledge management: making the institution's knowledge usable by AI.
- What they measured and report
- A little under half of employees use generative AI tools every day. Financial benefit is tracked for each initiative before it starts and again in production, and the gross benefit credited to AI is reported to be growing about 30 to 40% a year. The bank doesn't try to quantify individual hours saved precisely; it treats them as capacity, not cost takeout.
- The lesson
- Let everyone learn, put the investment behind a few journeys, and don't bank the hours.
- DCompany-reported case
Moderna
The question of who does what work needs one owner across people and technology, whatever the org chart says.- Sector
- Biotechnology, United States.
- What they concentrated on
- The decision about which work people do and which work technology does.
- How they operate differently
- Merged its HR and technology functions into a single People and Digital Technology function under Tracey Franklin, Chief People and Digital Technology Officer. Planning moved from separate workforce and technology plans to one plan for the work itself, with roles created, removed and redesigned as a result.
- What they measured and report
- A structural change rather than a published financial result. Treat it as a design choice to watch, not proof of value. Franklin brought unusual depth in both people and technology, and most organisations won't have a ready-made leader for a merged role.
- The lesson
- The question of who does what work needs one owner across people and technology, whatever the org chart says.
- DCompany-reported caseCritical · cautionary case
Klarna
When cost is the only measure, quality leaks out unseen until customers notice. In our framing, this is the Efficiency Trap.- Sector
- Payments and consumer finance, Sweden.
- What they concentrated on
- Customer service cost.
- What happened
- In early 2024 its AI assistant handled two-thirds of customer service chats in its first month. The company said this equalled the work of 700 full-time agents, cut resolution time from 11 minutes to 2 and would add an estimated US$40 million to profit. Hiring was frozen and headcount fell through attrition. In May 2025 the CEO told Bloomberg that cost had been too dominant an evaluation factor and quality had fallen, and the company began recruiting human agents again.
- The lesson
- When cost is the only measure, quality leaks out unseen until customers notice. In our framing, this is the Efficiency Trap.
Which of the four choices each case illustrates
C.H. Robinson
- Concentrate
- Redesign
- Measure
- Learn
JPMorgan Chase
- Concentrate
- Redesign
- Measure
- Learn
Moderna
- Concentrate
- Redesign
- Learn
Klarna
- Redesign
- Gap: measured cost only
| Case | Concentrate | Redesign | Measure | Learn |
|---|---|---|---|---|
| C.H. Robinson | ||||
| JPMorgan Chase | ||||
| Moderna | · | |||
| Klarna | · | Gap: measured cost only | · |
Mapping is our synthesis.
Australia
Australian organisations are strong on control and light on redesign
Redesigned workflows around AI
Australia7%AI leaders56%Australia7%AI leaders56%Incentives that encourage experimenting with AI
Australia13%AI leaders59%Australia13%AI leaders59%Using AI for business model transformation
Australia3%AI leaders59%Australia3%AI leaders59%Cross-sector collaboration
Australia10%AI leaders50%Australia10%AI leaders50%Robust protections for data, models and infrastructureAustralia ahead
Australia73%AI leaders69%Australia73%AI leaders69%
6.8 months
average time from pilot launch to value
Source for all figures: PwC Australia, 20 April 2026 (opens in a new tab)
Our synthesis
Australia has built the governance foundation. The gap is in what gets built on top of it. In our framing, this is where the Control Trap starts: controls ready before the work has changed.
For your next team meeting
Which of these numbers would our organisation recognise?
Your move
Ten questions that show whether you're wide or deep.
- 01
Which enterprise outcomes do we want AI to materially change over the next 24 months?
- 02
Which three to five end-to-end value streams deserve disproportionate attention?
- 03
Where are we redesigning work rather than inserting AI into existing processes?
- 04
When AI releases capacity, where exactly will that capacity be redeployed?
- 05
Who owns the economic and operational outcome for each major AI investment?
- 06
What capabilities must leaders and teams build to work differently with AI?
- 07
What are we learning that makes the next deployment faster, safer and more valuable?
- 08
What are the explicit criteria to stop, scale or redirect an AI investment?
- 09
How long does a full turn of our learning loop take: weeks or quarters?
- 10
If AI does the first-draft work our people learned on, how will we build the next generation's judgement?
Pattern one
Wide not deep
The answers mostly describe tools, pilots, use cases and adoption metrics. Activity is widespread but largely unconnected.
Pattern two
Building enterprise AI capability
The answers describe strategy, workflow redesign, capability, learning, financial outcomes and capital reallocation, connected into one system.
Most organisations sit somewhere between the two. The useful question is direction of travel.
A 45-minute session for a leadership team
- 01
Ten minutes alone
Each person picks the two questions above they think the team answers worst, and writes a one-line honest answer to each.
- 02
Fifteen minutes together
Compare answers. Where they differ, ask why before deciding who's right.
- 03
Ten minutes
Choose one outcome to concentrate on and one learning mechanism to strengthen. Name an owner and a date for each.
- 04
Ten minutes
Agree what you'd need to see in the next monthly business review to know it's working.
Your next step
Find your weakest step.
Pick the step people in your organisation would answer most differently if you asked them one by one. That's usually your weakest. Below is the next move, and the question to put to your team.
Next move
List the five decisions that most decide whether you win. Pick the one where faster, better judgement would matter most, and make that your first concentrated outcome.
The question
Which decision must we make faster and better than anyone else?
01 AI North Star
Next move
Draft a one-paragraph North Star: where AI is taking the organisation and what it must never replace. Test it with your leadership team.
The question
Could everyone who leads here state our North Star the same way?
02 Competitive strategy
Next move
List the five decisions that most decide whether you win. Pick the one where faster, better judgement would matter most, and make that your first concentrated outcome.
The question
Which decision must we make faster and better than anyone else?
03 People
Next move
Name one owner for each priority outcome, and agree who decides what once AI is in the work.
The question
Who owns the outcome, and how does what they learn reach the next team?
04 Process
Next move
Map one end-to-end workflow behind a priority outcome before automating any of it.
The question
Which work gets redesigned, handed off or stopped?
05 Architecture and capability
Next move
Check whether your data, controls and platforms would let a proven solution run beyond the team that built it.
The question
What stops our best pilot running across the whole business?
Our framing. Nothing you select is stored or sent anywhere.
Appendix
Appendix: models, evidence and sources
Supporting models and the full evidence base behind the argument above.
A1Appendix · Seven choices in detail
The leaders make a coherent set of organisational choices.
Select a choice to see its evidence
1 of 7 · Sits under: 01 Concentrate
McKinsey 2026: organisations reaching its leading-value threshold are 3.3x more likely than others to intend fundamental business transformation, and most pursue growth and/or innovation alongside efficiency.
BCG Applied AI Index 2026: organisations strong in strategic clarity and applied AI generate 5x as much AI value as those weak on both.
Enterprise implication
Fund against strategic outcomes and value pools, not a catalogue of AI ideas.
2 of 7 · Sits under: 01 Concentrate
BCG 2024: leaders focus investment on a smaller number of high-priority opportunities and scale value, rather than proliferating proofs of concept.
Enterprise implication
The target is depth of value creation, not number of pilots.
3 of 7 · Sits under: 02 Redesign
McKinsey 2026: nearly three quarters of organisations in the leading-value cohort fundamentally redesign workflows because of AI, versus about one quarter of others.
PwC 2026: 56% of AI leaders have redesigned workflows around AI, against 7% of Australian enterprises.
Enterprise implication
Require end-to-end workflow redesign for material investments.
4 of 7 · Sits under: 04 Learn
Accenture 2025, based on more than 2,000 client projects and 3,000+ C-suite executives: companies with executive buy-in report 2.5x higher ROI; enterprise-value organisations are 6x more likely to have leaders who deeply understand GenAI. Accenture's figures draw on its own client projects.
WEF Future of Jobs 2025: 50% identify lack of skills as a barrier to AI adoption and 43% cite lack of vision among managers and leaders.
Enterprise implication
Leadership capability and workforce change are part of the investment thesis, not post-implementation overhead.
5 of 7 · Sits under: 04 Learn
MIT Sloan 2026 two-year field study: one organisation ended with only 3 organisation-wide AI solutions after more than 80% of participants disengaged; another reached 141 with structured support for experimentation, shared evaluation, technical help, risk screening and recognition of AI work.
Microsoft Work Trend Index 2026: frontier professionals were much more likely to refine processes together, share learnings and mistakes, discuss quality standards and document repeatable human-agent workflows.
Enterprise implication
Build an organisational learning system that makes every deployment improve the next one.
6 of 7 · Sits under: 03 Measure
McKinsey 2026: high performers are twice as likely to have defined processes to measure impact.
IBM 2026 CFO study, 1,500 CFOs: 48% say finance tracks AI-driven value and reallocates capital, but only 8% lead enterprise-wide AI value goals with automated investment triggers.
Enterprise implication
Finance should continuously stop, scale, redirect and reinvest based on evidence.
7 of 7 · Sits under: 02 Redesign
PwC 2026: leaders are 1.7x as likely to have Responsible AI frameworks and 1.5x as likely to have cross-functional AI governance boards; their employees are 2.1x as likely to trust AI outputs.
Gartner 2026: only 31% of CIOs have rules for stopping unsuccessful pilots and 17% for retiring low-value AI in production. Those with production exit rules are 2.6 times more likely to be vanguards.
Gartner 2026: only 13% report significant or transformational AI value; vanguard organisations are differentiated in part by explicit stopping rules and stronger economic and governance discipline.
Enterprise implication
Governance should increase the amount of AI that can be scaled safely, not merely restrict activity.
Connections show how the choices depend on each other. Coherence model: our framing, not a study finding. Use arrow keys to move between behaviours.
01Align
1 of 7 · Sits under: 01 Concentrate
3.3x
McKinsey 2026 (opens in a new tab)
McKinsey 2026: organisations reaching its leading-value threshold are 3.3x more likely than others to intend fundamental business transformation, and most pursue growth and/or innovation alongside efficiency.
BCG Applied AI Index 2026: organisations strong in strategic clarity and applied AI generate 5x as much AI value as those weak on both.
Enterprise implication
Fund against strategic outcomes and value pools, not a catalogue of AI ideas.
Executive teamStrategic alignment and decision rights: agree which outcomes AI must move before funding activity.
ReinforcesConcentrate, Measure, Mobilise
02Concentrate
2 of 7 · Sits under: 01 Concentrate
Fewer, deeper
BCG 2024: leaders focus investment on a smaller number of high-priority opportunities and scale value, rather than proliferating proofs of concept.
Enterprise implication
The target is depth of value creation, not number of pilots.
ReinforcesAlign, Redesign, Measure
03Redesign
3 of 7 · Sits under: 02 Redesign
~3 in 4
McKinsey 2026 (opens in a new tab)
McKinsey 2026: nearly three quarters of organisations in the leading-value cohort fundamentally redesign workflows because of AI, versus about one quarter of others.
PwC Australia 2026 (opens in a new tab)
PwC 2026: 56% of AI leaders have redesigned workflows around AI, against 7% of Australian enterprises.
Enterprise implication
Require end-to-end workflow redesign for material investments.
OperationsWorkflow and throughput: redesign hand-offs, queues and decision points end to end.
ReinforcesConcentrate, Mobilise, Govern
04Mobilise
4 of 7 · Sits under: 04 Learn
2.5x
Accenture 2025 (opens in a new tab)
Accenture 2025, based on more than 2,000 client projects and 3,000+ C-suite executives: companies with executive buy-in report 2.5x higher ROI; enterprise-value organisations are 6x more likely to have leaders who deeply understand GenAI. Accenture's figures draw on its own client projects.
WEF Future of Jobs 2025: 50% identify lack of skills as a barrier to AI adoption and 43% cite lack of vision among managers and leaders.
Enterprise implication
Leadership capability and workforce change are part of the investment thesis, not post-implementation overhead.
PeopleCapability, adoption and role redesign belong in the business case from day one.
ReinforcesAlign, Redesign, Learn
05Learn
5 of 7 · Sits under: 04 Learn
141 vs 3
MIT Sloan 2026 (opens in a new tab)
MIT Sloan 2026 two-year field study: one organisation ended with only 3 organisation-wide AI solutions after more than 80% of participants disengaged; another reached 141 with structured support for experimentation, shared evaluation, technical help, risk screening and recognition of AI work.
Microsoft 2026 (opens in a new tab)
Microsoft Work Trend Index 2026: frontier professionals were much more likely to refine processes together, share learnings and mistakes, discuss quality standards and document repeatable human-agent workflows.
Enterprise implication
Build an organisational learning system that makes every deployment improve the next one.
ReinforcesMobilise, Measure, Govern
06Measure
6 of 7 · Sits under: 03 Measure
2x
McKinsey 2026 (opens in a new tab)
McKinsey 2026: high performers are twice as likely to have defined processes to measure impact.
IBM 2026 CFO study, 1,500 CFOs: 48% say finance tracks AI-driven value and reallocates capital, but only 8% lead enterprise-wide AI value goals with automated investment triggers.
Enterprise implication
Finance should continuously stop, scale, redirect and reinvest based on evidence.
FinanceCapital allocation and value realisation: track outcomes, then reallocate.
ReinforcesAlign, Concentrate, Learn
07Govern
7 of 7 · Sits under: 02 Redesign
1.7x
PwC 2026: leaders are 1.7x as likely to have Responsible AI frameworks and 1.5x as likely to have cross-functional AI governance boards; their employees are 2.1x as likely to trust AI outputs.
Gartner 2026 (opens in a new tab)
Gartner 2026: only 31% of CIOs have rules for stopping unsuccessful pilots and 17% for retiring low-value AI in production. Those with production exit rules are 2.6 times more likely to be vanguards.
Gartner 2026 (opens in a new tab)
Gartner 2026: only 13% report significant or transformational AI value; vanguard organisations are differentiated in part by explicit stopping rules and stronger economic and governance discipline.
Enterprise implication
Governance should increase the amount of AI that can be scaled safely, not merely restrict activity.
TechnologyArchitecture, data and controls that let proven solutions scale safely.
ReinforcesRedesign, Learn
A2Appendix · Judgement and the talent pipeline
Where will the next generation of judgement come from?
Who climbs to the top in ten years?
Our framing
Stanford Digital Economy Lab · 2025
B16%
relative decline in employment, ages 22 to 25, most AI-exposed occupations
Brynjolfsson, Chandar and Chen, "Canaries in the Coal Mine?", November 2025 update.
Early-career workers aged 22 to 25 in the most AI-exposed occupations saw a 16% relative decline in employment, after controlling for firm-level shocks. Experienced workers in the same occupations were stable or grew. The declines are concentrated where AI automates work rather than augments it.
An earlier August 2025 version reported 13%. US payroll data, observational.
Source: Stanford Digital Economy Lab 2025 (opens in a new tab)
The tension
Option one
Judgement first: limit AI in the early months of a role so people learn the work before they delegate it.
Option two
Accelerated apprenticeship: use AI to expose people to more cases sooner, with experts reviewing the reasoning, not only the output.
We don't think the evidence settles this yet. Most organisations will need both, by role.
A3Appendix · Value stream
The unit of transformation is getting bigger.
01 · One person, one activity
Task
Do an existing task faster.
Example: Draft, summarise, retrieve.
02 · A team and its process
Workflow
Redesign how work moves end to end.
Example: Remove queues, hand-offs and rework.
03 · The judgement layer
Decision
Change how evidence is assembled, options are evaluated and decisions are made.
Example: Pricing, demand, maintenance, resource allocation.
04 · Several functions, one outcome
Value stream
Improve an outcome across multiple functions.
Example: Order-to-cash, quote-to-delivery, asset uptime.
05 · The whole enterprise
Business model
Use AI to create new value pools, products, services or economics.
Example: New offers, new pricing, new economics.
Step through the five levels
Level 2 of 5
A team and its process
Workflow
Redesign how work moves end to end.
ExampleRemove queues, hand-offs and rework.
- 01 Task: Do an existing task faster. Example: Draft, summarise, retrieve.
- 02 Workflow: Redesign how work moves end to end. Example: Remove queues, hand-offs and rework.
- 03 Decision: Change how evidence is assembled, options are evaluated and decisions are made. Example: Pricing, demand, maintenance, resource allocation.
- 04 Value stream: Improve an outcome across multiple functions. Example: Order-to-cash, quote-to-delivery, asset uptime.
- 05 Business model: Use AI to create new value pools, products, services or economics. Example: New offers, new pricing, new economics.
This is not an argument against automation. Routine automation can create substantial value. The distinction is between isolated task acceleration and redesign of strategically important work.
A4Appendix · Leadership system
AI value is a leadership system.
01 · CEO / Executive team / Strategy
Strategy
Set the enterprise outcomes, strategic hypotheses and value pools AI is meant to change.
Depends on: Work, Technology, Economics
02 · COO / Business leaders / Transformation
Work
Redesign end-to-end workflows, decision rights, hand-offs and human-AI roles.
Depends on: Strategy, Technology, People
03 · CIO / CTO / CDO / AI leaders
Technology
Build the data, architecture, platforms, controls and reusable capabilities needed to scale.
Depends on: Work, Economics
04 · CHRO / Business leaders / Change
People
Build capability, trust, incentives, learning loops and new ways of working.
Depends on: Work, Strategy
05 · CFO / Finance / Executive team
Economics
Measure value, allocate capital, decide what to stop or scale, and convert capacity into financial or operating outcomes.
Depends on: Strategy, Technology
48% of CFOs say finance tracks AI-driven value and reallocates capital; 8% lead enterprise-wide AI value goals with automated investment triggers. IBM 2026 (opens in a new tab)
Five-lens model: our framing.
Strategy sets direction, Work, Technology and People do the changing, Economics measures and reallocates back to Strategy. Five-lens model: our framing.
Domain 5 of 5
Economics
Measure value, allocate capital, decide what to stop or scale, and convert capacity into financial or operating outcomes.
- Primary owners
- CFO / Finance / Executive team
- Depends on
- Strategy, Technology
Closes the loop back to Strategy by reallocating capital to what works.
48%
of CFOs say finance tracks AI-driven value and reallocates capital.
8%
lead enterprise-wide AI value goals with automated investment triggers.
- Strategy: Set the enterprise outcomes, strategic hypotheses and value pools AI is meant to change. Primary owners: CEO / Executive team / Strategy. Defines what Work redesigns, what Technology builds and what Economics measures.
- Work: Redesign end-to-end workflows, decision rights, hand-offs and human-AI roles. Primary owners: COO / Business leaders / Transformation. Turns Strategy into changed operations; depends on Technology to scale and People to adopt.
- Technology: Build the data, architecture, platforms, controls and reusable capabilities needed to scale. Primary owners: CIO / CTO / CDO / AI leaders. Makes redesigned Work repeatable; governed by Economics on what earns further investment.
- People: Build capability, trust, incentives, learning loops and new ways of working. Primary owners: CHRO / Business leaders / Change. Determines whether redesigned Work holds and whether learning compounds.
- Economics: Measure value, allocate capital, decide what to stop or scale, and convert capacity into financial or operating outcomes. Primary owners: CFO / Finance / Executive team. Closes the loop back to Strategy by reallocating capital to what works.
Gartner CIO survey · 2026 · separate study
13%
of CIOs report their enterprise has realised significant or transformational value from AI. Enterprise value remains scarce, even as activity grows.
The evidence points towards an Intelligence-Centred Enterprise: strategy sets the outcomes, humans remain in the lead, AI expands the organisation's ability to sense, reason and act, and structured learning improves the system over time.
Alyve ICE perspective: Intelligence-Centred Enterprise
A6Appendix · Evidence explorer
The evidence base, open to inspection.
Methodology disclosure
Association is not causation. Most enterprise ROI studies are observational surveys. Experimental and longitudinal evidence is labelled separately. Different studies define "value" differently, so figures should not be combined as if they share one methodology.
A experimental or longitudinal field evidence. B large-sample survey or multi-project analysis. C expert synthesis or heuristic. D company-reported case or executive interview.
Filter by strength or theme
Strength
Theme
29 of 29 entries
McKinsey
2026
BSurvey evidenceAI use is close to universal among surveyed organisations.
89% regular use in at least one function
Method
The state of AI in 2026. Global survey, August 2026, self-reported. Themes: Value.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2026
BSurvey evidenceMost respondents report improved individual productivity from AI use.
80% report productivity gains
Method
The state of AI in 2026. Global executive and manager survey, self-reported. Themes: Value, Workforce.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2026
BSurvey evidenceA minority report any positive enterprise EBIT contribution from AI.
37% report any EBIT contribution, essentially unchanged from 2025
Method
The state of AI in 2026. Global executive survey, self-reported EBIT attribution. Themes: Value, Measurement.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2026
BSurvey evidenceA leading-value cohort attributes at least 5% of EBIT to AI and reports significant enterprise value.
6% reached this value threshold, flat since 2025
Method
The state of AI in 2026. Cohort McKinsey defines from survey responses (it calls this group high performers); n = 92 of 1,521 AI-using respondents. Themes: Value.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2026
BSurvey evidenceThe leading-value cohort is more likely to intend fundamental transformation and pursue growth alongside efficiency.
3.3x more likely to intend transformation
Method
The state of AI in 2026. Cohort comparison, observational; high-performer cohort n = 92. Themes: Strategy.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2026
BSurvey evidenceNearly three quarters of the leading-value cohort fundamentally redesign workflows, versus about a quarter of others.
~75% vs ~25%
Method
The state of AI in 2026. Cohort comparison, observational; high-performer cohort n = 92. Themes: Workflow.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2026
BSurvey evidenceThe leading-value cohort is more likely to have defined processes to measure AI impact.
2x as likely
Method
The state of AI in 2026. Cohort comparison, observational; high-performer cohort n = 92. Themes: Measurement.
Large-sample survey
Open source ↗ (opens in a new tab)McKinsey
2025
BSurvey evidenceAmong organisational attributes tested, workflow redesign showed one of the strongest associations with reported EBIT impact from generative AI.
Workflow redesign most associated with EBIT impact
Method
The State of AI 2025. Regression across survey respondents, associative. Themes: Workflow, Value.
Large-sample survey
Open source ↗ (opens in a new tab)BCG
2024
BSurvey evidenceFew companies create substantial AI value; leaders concentrate investment on fewer, higher-priority opportunities.
4% substantial value; 22% some value
Method
Where's the Value in AI?. Survey of ~1,000 senior executives across 59 countries. Themes: Value, Strategy.
Large-sample survey
Open source ↗ (opens in a new tab)BCG
2026
BSurvey evidenceOrganisations strong in both strategic clarity and applied AI generate far more AI value than those weak on both.
5x AI value
Method
Applied AI Index 2026: The Formula for Agentic AI Value. Composite index across surveyed organisations. Themes: Strategy, Value.
Index and survey analysis
Open source ↗ (opens in a new tab)BCG
2026
BSurvey evidenceAlmost half of organisations now generate value from AI, but only a small group generate significant value.
Almost 50% generate value; 7.5% future-built; 41% scaling
Method
Applied AI Index 2026: The Formula for Agentic AI Value. Survey of 1,300+ CxOs. Themes: Value.
Large-sample survey
Open source ↗ (opens in a new tab)PwC
2026
BSurvey evidenceAI returns are concentrated in a leading cohort.
Top 20% capture 74% of returns
Method
2026 AI Performance Study. 1,217 senior executives across 25 sectors. Themes: Value.
Large-sample survey
Open source ↗ (opens in a new tab)PwC
2026
BSurvey evidenceMost AI leaders have redesigned workflows around AI; few Australian enterprises have.
56% of AI leaders vs 7% of Australian enterprises
Method
2026 AI Performance Study (Australian findings). Cohort comparison, observational. Themes: Workflow.
Large-sample survey
Open source ↗ (opens in a new tab)PwC
2026
BSurvey evidenceLeaders are more likely to have Responsible AI frameworks and cross-functional governance; employees are more likely to trust outputs.
1.7x frameworks; 1.5x boards; 2.1x trust
Method
2026 AI Performance Study. Cohort comparison, observational. Themes: Governance.
Large-sample survey
Open source ↗ (opens in a new tab)PwC Australia
2026
BSurvey evidenceAustralian enterprises lead the global sample on AI security and trail AI leaders on most measures of redesign.
7% vs 56% redesigned workflows; 73% vs 69% robust protections; 6.8 months pilot to value
Method
PwC AI Performance Study: Australian companies lead on AI security. Australian subsample of PwC's 2026 global study, published 20 April 2026. Themes: Workflow, Governance, Value.
Large-sample survey
Open source ↗ (opens in a new tab)NBER
2025
AField evidenceIndividual AI provision reduced email time but no corresponding shift in quantity or composition of work was detected.
~2 fewer hours a week on email
Method
Shifting Work Patterns with Generative AI. 7,137 knowledge workers across 66 firms. Themes: Academic, Workforce, Value.
Note: Run by Microsoft Research on Microsoft 365 Copilot across 66 large firms. Firm-specific differences were the strongest predictor of how much workers used the tool.
MIT Sloan
2026
BSurvey evidenceStructured support for experimentation produced far more organisation-wide solutions than unstructured adoption.
141 vs 3 organisation-wide solutions
Method
Why some organisations turn AI experiments into business value. Two-organisation, two-year field study (working paper). Themes: Academic, Learning.
Note: An academic medical centre and a corporate law firm. In the law firm, more than 80% of domain experts dropped out of AI innovation efforts.
Longitudinal field study
Open source ↗ (opens in a new tab)Accenture
2025
BSurvey evidenceExecutive buy-in and leadership understanding are associated with higher reported ROI.
2.5x ROI; 6x leader understanding
Method
Making Reinvention Real with GenAI. 2,000+ client projects; 3,000+ C-suite executives. Themes: Leadership.
Note: Draws on Accenture's own client projects.
Multi-project empirical analysis
Open source ↗ (opens in a new tab)World Economic Forum
2025
BSurvey evidenceSkills and leadership vision are leading barriers to AI adoption.
50% skills; 43% leadership vision
Method
Future of Jobs Report 2025. Global employer survey. Themes: Workforce, Leadership.
Large-sample employer survey
Open source ↗ (opens in a new tab)Microsoft
2026
BSurvey evidenceFrontier professionals more often refine processes together, share mistakes and document repeatable human-agent workflows.
Higher frequency of shared learning behaviours
Method
Work Trend Index 2026. Multi-country worker survey. Themes: Learning, Workforce.
Large-sample survey plus telemetry
Open source ↗ (opens in a new tab)EY-Parthenon
2026
BSurvey evidenceCEOs see AI as a productivity driver but many struggle to convert gains into financial outcomes.
50% cite AI; 23% struggle to convert; only 16% have clear, real-time visibility of AI ROI
Method
CEO Outlook 2026. Global CEO survey. Themes: Value, Measurement.
Large-sample CEO survey
Open source ↗ (opens in a new tab)IBM
2026
BSurvey evidenceAbout half of finance functions track AI-driven value and reallocate capital, but very few lead enterprise-wide AI value goals with automated investment triggers.
48% track and reallocate; 8% lead with automated triggers
Method
CFO study 2026. Survey of 1,500 CFOs. Themes: Measurement, Leadership.
Large-sample C-suite survey
Open source ↗ (opens in a new tab)Gartner
2026
BSurvey evidenceFew CIOs report significant or transformational AI value; vanguard organisations apply stronger economic discipline, including explicit stopping rules.
13% significant value; 31% have pilot stopping rules; 17% retire low-value AI in production; 2.6x vanguard likelihood with exit rules
Method
CIO survey on AI value 2026. Global CIO survey. Themes: Governance, Measurement, Value.
Large-sample CIO survey
Open source ↗ (opens in a new tab)Editorial synthesis
2026
CSynthesisHours saved become ROI only when the organisation decides where released capacity goes.
Heuristic
Method
Capacity conversion heuristic. Synthesis across sources listed here. Themes: Value, Measurement.
Expert synthesis
Our synthesis, no single source
Stanford Digital Economy Lab
2025
BSurvey evidenceEarly-career workers aged 22 to 25 in the most AI-exposed occupations saw a relative decline in employment, while experienced workers in the same occupations were stable or grew.
16% relative employment decline, ages 22 to 25
Method
Canaries in the Coal Mine? (November 2025 update). US payroll data, controlling for firm-level shocks; an August 2025 version reported 13%. Themes: Workforce, Academic.
Observational payroll analysis
Open source ↗ (opens in a new tab)C.H. Robinson
2026
DCompany-reported caseLean workflow redesign before automation, hundreds of in-house AI agents and red or green status reporting accompanied a large productivity uplift during a freight downturn.
45% productivity uplift since 2022 (company-reported)
Method
Fortune Eye on AI interview; Q1 2026 earnings summary. Executive interview and company earnings materials, not independently audited. Themes: Cases, Workflow, Value.
Company-reported case
Open source ↗ (opens in a new tab)JPMorgan Chase
2025
DCompany-reported caseA two-pillar strategy: top-down redesign of priority journeys and bottom-up opt-in self-service use, with financial benefit tracked per initiative.
Gross benefit credited to AI growing about 30 to 40% a year (company-reported)
Method
Derek Waldron on building an AI-first bank culture (McKinsey). Interview with the chief analytics officer, not independently audited. Themes: Cases, Strategy, Measurement, Learning.
Executive interview
Open source ↗ (opens in a new tab)Moderna
2025
DCompany-reported caseMerged people and technology functions so one plan covers the work itself, with roles created, removed and redesigned as a result.
Merged people and technology functions (structural change)
Method
Why Moderna merged HR and IT (UNLEASH). Interview with the Chief People and Digital Technology Officer; no published financial result. Themes: Cases, Workforce, Leadership.
Executive interview
Open source ↗ (opens in a new tab)Klarna
2025
DCompany-reported caseCautionary case: an AI assistant cut customer service cost, but the company later said cost had dominated evaluation, quality fell, and it began recruiting human agents again.
Reversed after quality fell (company-reported)
Method
Klarna and the return of human agents (Fortune). Company press release and CEO statements reported by the press. Themes: Cases, Measurement, Workflow.
Company-reported case
Open source ↗ (opens in a new tab)
A7Appendix · Sources
Sources
| Organisation | Title | Year | Link |
|---|---|---|---|
| McKinsey & Company | The state of AI in 2026: on the road to ROI (report PDF) | 2026 | Open ↗ (opens in a new tab) |
| McKinsey & Company | The State of AI (series page) | 2025 | Open ↗ (opens in a new tab) |
| BCG | Where's the Value in AI? | 2024 | Open ↗ (opens in a new tab) |
| BCG | The Formula for Agentic AI Value (Applied AI Index) | 2026 | Open ↗ (opens in a new tab) |
| PwC | 2026 AI Performance Study | 2026 | Open ↗ (opens in a new tab) |
| NBER | Shifting Work Patterns with Generative AI (w33795) | 2025 | Open ↗ (opens in a new tab) |
| arXiv | Shifting Work Patterns with Generative AI (v4) | 2025 | Open ↗ (opens in a new tab) |
| PwC Australia | AI Performance Study: Australian companies lead on AI security | 2026 | Open ↗ (opens in a new tab) |
| EY-Parthenon | CEO Outlook: AI drives productivity, but CEOs struggle to turn gains into growth | 2026 | Open ↗ (opens in a new tab) |
| Accenture | Making Reinvention Real with Gen AI | 2025 | Open ↗ (opens in a new tab) |
| World Economic Forum | Future of Jobs Report 2025: Workforce strategies | 2025 | Open ↗ (opens in a new tab) |
| MIT Sloan | Why some organisations turn AI experiments into business value | 2026 | Open ↗ (opens in a new tab) |
| Microsoft WorkLab | Work Trend Index 2026 | 2026 | Open ↗ (opens in a new tab) |
| IBM | As AI scales enterprise-wide, CFOs play an expanded role in transformation | 2026 | Open ↗ (opens in a new tab) |
| Gartner | Survey finds only 13% of CIOs report significant or transformational AI value | 2026 | Open ↗ (opens in a new tab) |
| Fortune | Eye on AI: C.H. Robinson's AI success secrets | 2026 | Open ↗ (opens in a new tab) |
| C.H. Robinson | Q1 2026 earnings summary | 2026 | Open ↗ (opens in a new tab) |
| McKinsey & Company | JPMorgan Chase's Derek Waldron on building an AI-first bank culture | 2025 | Open ↗ (opens in a new tab) |
| UNLEASH | Why Moderna merged HR and IT to better architect the flow of work | 2025 | Open ↗ (opens in a new tab) |
| Fortune | Klarna, AI and the return of human customer service | 2025 | Open ↗ (opens in a new tab) |
| Klarna | Klarna AI assistant handles two-thirds of customer service chats in its first month | 2024 | Open ↗ (opens in a new tab) |
| Stanford Digital Economy Lab | Canaries in the Coal Mine? (Brynjolfsson, Chandar and Chen, November 2025 update) | 2025 | Open ↗ (opens in a new tab) |
McKinsey & Company · 2026
The state of AI in 2026: on the road to ROI (report PDF)
McKinsey & Company · 2025
The State of AI (series page)
BCG · 2024
Where's the Value in AI?
BCG · 2026
The Formula for Agentic AI Value (Applied AI Index)
PwC · 2026
2026 AI Performance Study
NBER · 2025
Shifting Work Patterns with Generative AI (w33795)
arXiv · 2025
Shifting Work Patterns with Generative AI (v4)
PwC Australia · 2026
AI Performance Study: Australian companies lead on AI security
EY-Parthenon · 2026
CEO Outlook: AI drives productivity, but CEOs struggle to turn gains into growth
Accenture · 2025
Making Reinvention Real with Gen AI
World Economic Forum · 2025
Future of Jobs Report 2025: Workforce strategies
MIT Sloan · 2026
Why some organisations turn AI experiments into business value
Microsoft WorkLab · 2026
Work Trend Index 2026
IBM · 2026
As AI scales enterprise-wide, CFOs play an expanded role in transformation
Gartner · 2026
Survey finds only 13% of CIOs report significant or transformational AI value
Fortune · 2026
Eye on AI: C.H. Robinson's AI success secrets
C.H. Robinson · 2026
Q1 2026 earnings summary
McKinsey & Company · 2025
JPMorgan Chase's Derek Waldron on building an AI-first bank culture
UNLEASH · 2025
Why Moderna merged HR and IT to better architect the flow of work
Fortune · 2025
Klarna, AI and the return of human customer service
Klarna · 2024
Klarna AI assistant handles two-thirds of customer service chats in its first month
Stanford Digital Economy Lab · 2025
Canaries in the Coal Mine? (Brynjolfsson, Chandar and Chen, November 2025 update)
Research synthesis prepared October 2026. Sources use different samples, definitions and methodologies. Claims are stated within the limits of the underlying evidence.
About
Mark Cameron is CEO of Alyve. He has spent more than three decades in technology strategy, the last 20 running Alyve and the last 15 focused on AI. He writes a technology strategy column for Forbes and lectures in Digital Transformation Leadership in the Deakin EMBA.
Alyve helps boards and executive teams get clear on how AI will lift the value of their business, and then act on it. www.alyve.com.au (opens in a new tab)
